Website Design Darlington

What is Search Engine Optimisation (SE0) and Search Engine Marketing (SEM)?

• Search Engine Optimisation (SEO) is a combination of using art and science to increase your website’s visibility to the major search engines (such as Google, Bing, Yahoo etc) for important key words and phrases that are relevant to your business and .
• Search Engine Marketing (SEM) involves a combination of submitting your website to both free and paid for search engine listings. This ensures that your website has inbound links to help your website reach your customers using search engines and in turn make purchases from you.

Search Engine Optimisation (SEO) typically includes methods such as researching key words and phrases, competitive analysis of search terms and industry benchmarking, optimising website output, submissions to websites and reporting on results.

What are Pay Per Click (PPC) and Pay For Inclusion (PFI) techniques?

• Pay Per Click (PPC) is a technique that involves you paying to have your website listed in a prominent position on the relevant search results page of a specific search engine (e.g. Google, Bing, Yahoo etc). For each visitor that clicks on the paid link, you get charged at a specified rate for each click. The benefit of using a PPC technique is that you only pay for clicks that visitors make and you can set a budget for how much you are prepared to spend.
• Pay for Inclusions (PFI) simply involves paying to get your website listed on a specific search engine. It does not guarantee prominent rankings. You will still need SEO to achieve high rankings. PFI gives you an opportunity to gain a top spot, but without an SEO strategy, it’s effectiveness is limited.

What are the benefits of search engines and why should I use SEM/SEO?

• Search Engine traffic in the majority of cases outperforms all other media in attracting visitors to your website, with the latest statistics suggesting that around 85% of Internet users cite search engines as the primary method to find websites.
• Website traffic coming from search engines is the most valuable kind of traffic for your site as the majority of it is made up from visitors who already want to purchase a particular product, service or solution.
• Search engines actively bring traffic to your website 24/7.
• Around 93% of users don’t look any further than the first couple of pages of search results. Most users even revert to using a different search engine rather than clicking through 10+ pages of results. If your website does not appear in those first couple of pages, then chances are your potential customers will never find you.
• About on third of internet users believe that companies that are found in the top search results are either a major brand in their specific product/service category, or are at least a trustworthy company to use. SEM will raise your online profile and build up your brand awareness with potential customers.
• Return On Investment (ROI) if often higher with companies who has used SEM as it generates more traffic to your website, increases sales leads and actual purchases than other marketing channels.

How can we help you with SEO and SEM?

By providing you with achievable results via regular, monitored analysis and refinements we can achieve the highest ROI for our clients. Our search engine research into what is included in ranking criteria and the algorithms that go with them will give you a competitive edge over your closest rivals. When a potential customer searches for one of your key words or phrases, they will either find your website or they will find your competitor’s website. We can help you ensure that it is your website that they find so contact us now to discuss your requirements.